Analyzing an Advertisement
- Purpose: By using young men, Jim beam and bold letters this ad is basely saying that alcohol is more easy to cope with than a girlfriend.
- Audience: I'm going to say the target audience our 21+ males. Basely males that's old enough to drink and go to clubs. The young men appear to be at a club holding shots or cups of alcohol makes it very clear that they have to be 21 or older.
- Genre: Most of Jim Bean ads look fun, exciting, and making it seem cool to be drinking Jim bean. This ad unlike the rest have a picture of people partying and drinking. Most of the other have surfers, wordy, a great deal of young woman in short shorts on the beach and etc. These ads make it seem like drinking is cool and leave you with no worries. Yes this is what I would expect for this ad, drinking may not be cool in some eyes but they do have to sell it.
- Tone: Fun filled, exited and encouraging/pressuring.
I think my peer does a well job on explaining what this ad tells her. However, I think she needs to clarify the significance a bit further. For example why men and not women appear in the add? But I think its a great ad to write about.
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