The ad I picked is target to young people that's are old enough to get in clubs and buy drinks. The purpose is to make it seem like drinking is cool and less complicated than a having a girlfriend and the tone is fun, excited and free. This ad is different than their other Jim beam ad but also similar in like a fun way. Most of these ad have young people having fun or at a party.
          However; the purpose of my literacy narrative is to get across to people that I always had a major problem in writing and though I can go on without it. My audience is my classroom peers and professor. I think the tone in my essay was sad and hatred but at the end my tone was excited.